Internet Advertisors for your Magazine Publication

Precise Reporting Creates Success

In todays internet market basic SEO (search engine optimization) isn’t enough to traffic for the correct demographic. As an owner of a magazine or publication you may want to consider additional services to your existing and prospective advertisers by allowing them to advertise on your web site. Having increased traffic within your demographic market provides increased sales and advertising dollars. If you possess a high traffic web site you may be aware of increasing hosting costs. To counter balance this minimal overhead you can easily turn your traffic into dollars by supplying existing off-line and potential online advertisers your sites traffic reports. Einstein not only supplies the tracking reports but teaches you to assist your advertisers in increasing their sales by development of banners and online campaigns to also increase profitability for your advertising clients. This of course is more pertinent to magazine publications that rely on their advertising income more over from their publication sales. Accurate reporting gives you the ability to make changes when necessary and creates a professionl bond between you and your advertisor.

The Advertising formula: How Can I Truly Satisfy My Advertisors?

Yes there are may advertisers on web sites that throw there money around within their given budget and then later find that their efforts of advertising on your site were wasted. Einstein Creative can not only assist your advertising clients but your own advertising efforts. We are so confident in our abilities for guaranteed success that in some instances we create equity based partnerships in exchange for our services.

Advertisers are becoming smarter and more intelligent after wasting millions of dollars with limited returns. A common ad on a site (any site including you own) needs to be at least .5% for it to be worth the return. If you want repeat business on your site your advertisers will want a good deal more. The answer is of course is providing evidence of a strong Click Through Rate (CTR) higher than .5%. Einstein Creative will educate you to educate your clients by assisting with or developing thereof the advertising campaign or banner.

{Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). For example, if your banner ad was delivered 100 times (impressions delivered) and 1 person clicked on it (clicks recorded), then the resulting CTR would be 1%.}

To achieve a high CTR we use a combination of either a creative advertising campaign or utilize the proper words on a banner to get the click through. Sometimes it is difficult to determine EXACTLY what works best so the best thing to offer your advertiser (or yourself if you are advertising) is trial an error throughout the promotion. I.E. If the words you are using are not producing change the advertising to improve the results.

Standard banners are becoming less effective in todays market as in comparison to interactive flash campaigns. Einstein has experience in developing the right advertisement for the correct demographic.
A number of studies have shown that the incorporation of color and animation will increase your click-throughs. Further studies have shown that despite the professional execution of certain banner advertisements, a banner simply displaying the message "click here" can return a higher click-through rate.

But people who click-through a banner that displays the message "click here", do so for curiosity and probably will have no intention of interacting further with the web site once they discover what it is for. So the answer....concentrate more on the targeting of banner advertisements and the quality of the click-throughs than the quantity of the click-throughs. Einstein assists in development of your advertisers. We educate you throughout the process as well as provide positive results.

But people who click-through a banner that displays the message "click here", do so for curiosity and probably will have no intention of interacting further with the website once they discover what it is for. So the answer....concentrate more on the targeting of banner advertisements and the quality of the click-throughs than the quantity of the click-throughs. Einstein assists in development of your advertisors. We educate you throughout the process as well as provide positive results.

WANT MORE INFORMATION?
For more detailed information request our media kit or a free consultation with a knowledable representative who will hand deliver it to you CLICK HERE.