PUBLICATION DESIGN AND DEVELOPMENT

Using The Right Formula:

Developing an online publication magazine requires the right tools for the job. Our web sites are first constructed in web 2.0 (not like this site) which a format in which the end user can easily find what they are looking for and share it with others. Unlike the more conventional ways of developing web sites we utilize this type of layout design to increase traffic and share it.
The phrase Web 2.0 refers to a perceived second-generation of web-based communities and hosted services — such as social-networking sites, wikis and folksonomies — which aim to facilitate collaboration and sharing between users. It became popular following the first O'Reilly Media Web 2.0 conference in 2004.[1]
Although the term suggests a new version of the World Wide Web, it does not refer to an update to Web technical specifications, but to changes in the ways software developers and end-users use the web as a platform. According to Tim O'Reilly, "Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform."[2]
Published: 2007-08-09 15:59:51


ONLINE MARKETING VS. STANDARD SEARCH ENGINE OPTIMIZATION COMPANIES

SEO company's promise the world with a guaranteed top positioning of the search engines. A few key words in specific areas and you may maintain still only a minimum amount of traffic but often less than what you paid for. They do this by editing the programing of your web site by changing what we call meta tags. Some SEO companies are decent, however in that they do not practice the art of search engine ranking as much as simply manage your paid advertisements in google and other internet engines. Other SEO companies use meta tags and programming copy techniques to enhance your visibility for specific keywords. They will give you a 6 month contract and tell you it takes 6 months to get listed properly in the search engines (which is true). The end result is minimum traffic or a slight increase but down the road could cause serious problems. The end result of your web site could be down the road banned or black listed from the search engines. This would cause permanent damage to your web presence. The true answer to traffic lies in the same basic principle of what gets most current businesses the most business. What is the strongest form of marketing? The correct answer is really word of mouth. So how can we create word of mouth on the internet and still increase our visibility on in the search engines. The answer lies in very savvy community based web sites, which include fun filled interactivity, professional blog writers, forums opinion polls and much more. When you have a shared community, and interactive tools your site traffic increases exponentially via word of mouth and information sharing via your web site which in turn also builds your traffic legitimately through the search engines. Einstein Creative also has the some of the best database content management solutions that will produce accurate reports that demonstrate your publics point of view. By staying in contact with your readers you can also use the site's stored data reports to interact with your clients and potentially new clients which will also in turn give you more interesting information to place in your publication.